Google Ads – All You Need To Know

Google Ads allow you to advertise and promote your products and services when users search relevant keywords. When done right, it has the potential to turbo-charge leads and sales.

What are google ads?

Google Ads (formerly Google AdWords)  is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.

Pay Per Click (PPC)

It is an advertising model, generally used to drive traffic to the website, wherein the advertiser pays the publisher a specified sum, every single time when the advertiser company’s ad is clicked. You might have seen ads in the search result pages of Google and Bing.

Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword.

The bids you make are “maximum bids” — or the maximum you’re willing to pay for an ad.


Search engine results pages (SERP) are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.

SERPs typically contain two types of content – “organic” results and paid results. Organic results are listings of web pages that appear as a result of the search engine’s algorithm (more on this shortly). Search engine optimization professionals, commonly known as SEOs, specialize in optimizing web content and websites to rank more highly in organic search results.

In contrast to organic results, paid results are those that have been paid to be displayed by an advertiser. In the past, paid results were almost exclusively limited to small, text-based ads that were typically displayed above and to the right of the organic results. Today, however, paid results can take a wide range of forms, and there are dozens of advertising formats that cater to the needs of advertisers.

Benefits of Ad words

Ad words are basically used for Improving brand awareness and driving qualified traffic to your site.

 Other benefits of using AdWords include:

  • Customers associate certain keywords and phrases with your business
  • You can target with AdWords, meaning the ads follow a customer to other Google sites like YouTube – that improves conversion and reduces cost-per-click.
  • You have the flexibility to determine which sites host your ads
  • Focus on your target market by honing in on certain regions and cities
  • AdWords identifies who is searching for your products
  • AdWords reminds customers of what they previously searched for, keeping your brand top of mind
  • AdWords helps you optimize current campaigns and leverage results for improved overall success

Google AdWords helps customers find what they’re looking for in a faster, more customized manner. Including a unique selling position in your ad can also help consumers determine why your business is better than your competition.

AdWords is an affordable, easy-to-use advertising platform that can increase traffic and sales for your Business or eCommerce stores.

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